If you are promoting a business online, most likely you have utilized some type of content marketing and may not have even realized it. You certainly have a website, written a blog post, or shared something on Facebook.
Online information is created every day, and consumers have endless options to access that information. While search engine optimization can still work for generating traffic to your site, it is increasingly difficult as people change their search habits and competition for various keywords increases.
To cut through the clutter of the internet, you must bring something of genuine value to your potential customers. Unless you are creating new and useful content for website visitors, your business will remain virtually invisible.
Content marketing is not about creating a blog post or web page that is an obvious advertisement for your product or service.
You have to do more than just wave a sign saying, “Buy me!”
By writing content which teaches something about your product or provides information not available elsewhere, your potential customer will spend more time on your site and most likely come back again. The likelihood of your content being shared with others on social media increases as well, thereby attracting even more website visitors.
While some visitors may share your content, it is crucial that you share others’ content as well. If you have not done so already, get involved and build a presence with several online social networking websites.
Networks like Facebook, Twitter, and LinkedIn have an endless number of potential prospects. Just be sure your business profile is complete by adding company information, photos, and other details that may be important for customers to know.
Once you create informative and entertaining articles or blog posts, share them on your profile. People will begin to take notice as long as the information is relevant and timely, but it won’t happen right away. Combining content marketing with social media takes consistency and patience.
As a word of caution, do not use your account to hard sell your product or service. Many have tried and were met with total failure.
When creating content, do not limit yourself to just web pages or blog posts. Try creating an infographic or video that demonstrates how your product or service solves a problem that potential customers may have.
An effective content marketing campaign never ends
It is an ongoing endeavor in constant motion. If you do not regularly post new articles or blog posts, your business will quickly be forgotten.
Often, a business owner has to divvy up time between running the regular business operations and creating new content. While both need to be done, don’t feel overwhelmed.
Many companies set aside a few hours a day or a week to create new content. Others call in reinforcements by either outsourcing the work to someone else or hiring someone internally assigned to the job.
Content marketing is an investment of time and money, resources many businesses cannot spare. Over time, however, creating new and valuable content that attracts customers will pay off in the long run.